On Wednesday, June 11th, 2025, EnlivenHealth hosted an insightful webinar focusing on how pharmacies can optimize their vaccination workflow to adapt to today’s rapidly evolving healthcare landscape. The session provided actionable strategies for enhancing vaccination planning, leveraging technology to improve efficiency, and unlocking significant growth opportunities for pharmacies. Here’s everything you need to know to maximize value from the event.
Webinar Speakers
- Jason Ausili, PharmD, MSLS: Sr. Director, Transformation; EnlivenHealth
- Youn Chu, PharmD: Sr. Clinical Advisor; EnlivenHealth
- Jameson Groot, PharmD: Manager, Solutions; EnlivenHealth
A Challenging Yet Transformative Pharmacy Landscape
Jason introduced the webinar, setting the stage by exploring the key challenges faced by pharmacies in the current business environment. Financial pressures, labor shortages, and reliance on outdated technology were identified as major hurdles impacting operations. However, Jason also pointed to several bright spots: progressive state policy reforms, growing consumer demand for convenient care, and a shift in public perception that positions pharmacies as integral to healthcare delivery rather than just prescription dispensaries.
Jason emphasized that June marks the start of critical vaccination planning for the upcoming season. With pharmacies increasingly recognized as providers of primary care services, the role of vaccination efforts has never been more pivotal. Additionally, pharmacies need to adapt to impending changes in CDC guidelines, federal vaccine policies, and patient expectations to stay competitive in a dynamic healthcare landscape.
Technology: The Backbone of Scalable Growth
Throughout the webinar, the speakers highlighted the importance of leveraging technology to streamline vaccination workflow and scale pharmacy operations sustainably. EnlivenHealth’s mission, as Jason put it, is “to be the innovation epicenter, where health and care unite in the pharmacy.” Over the course of the session, technology’s impact on patient care emerged as the central theme.
One compelling use case was the ability to enhance efficiency before, during, and after patient visits using automation. Jameson discussed how automated tools such as workflow management software and encounter templates could optimize processes for managing patient eligibility and insurance documentation. Leveraging these digital solutions allows pharmacies to provide a seamless vaccination experience while saving time and boosting revenue.
Youn further elaborated on how EnlivenHealth’s integrated clinical solutions can help simplify a pharmacy’s vaccination workflow. These solutions integrate key functionalities like patient targeting, communication, scheduling, documentation, billing, and reporting. By harnessing technology, pharmacies can not only meet rising consumer demand but also adapt quickly to regulatory changes, such as CDC updates on flu and COVID-19 vaccines.
The Rise of Proactive Approaches
A notable theme throughout the webinar was the transition from reactive to proactive vaccine administration strategies. Jameson underscored the importance of identifying patient opportunities for additional vaccines and maximizing outreach efficiency. This can be achieved through marketing strategies and automated patient engagement tools such as the automated campaigns embedded in EnlivenHealth’s Amplicare Clinical Solution.
Automation was highlighted as a game-changer in the pre-visit phase, enabling pharmacies to identify patients, conduct outreach, and schedule appointments well ahead of time. By gathering necessary details before the visit, including insurance coverage and vaccine eligibility, pharmacies can streamline their vaccination workflow and offer a more convenient experience to patients.
Staying Ahead in Vaccine Administration
The speakers dedicated significant time to discussing updates on COVID-19, flu, RSV, and pneumococcal vaccines. Notable developments included the FDA’s recommendation for updated COVID-19 vaccines targeting the LP 8.1 strain, the approval of Novavax’s Nuvaxovid and Moderna’s reformulated vaccine, and CDC’s changes in pediatric COVID-19 guidance. Additionally, age expansions for pneumococcal vaccines and approval of Penmenvy for meningococcal disease were discussed as key changes shaping pharmacy vaccination protocols.
Jameson stressed the importance of leveraging federal policy changes for growth opportunities, whether by expanding vaccine offerings or diversifying revenue through medical billing. He also pointed out the need to partner with state pharmacy associations and clinically integrated networks to stay informed about reimbursement opportunities tied to new vaccines.
Enhancing Documentation and Billing Practices
Documentation and billing emerged as crucial areas where pharmacies can leverage technology for optimal outcomes. Youn highlighted how automated vaccine registry reporting simplifies regulatory compliance while saving precious staff hours. The ability to integrate reimbursement solutions on platforms like Amplicare Clinical Solution ensures pharmacies can bill effectively for vaccines under Medicare Part B and Medicaid. Given the increasing complexity of state-level regulations, the speakers encouraged participants to frequently check their state pharmacy board websites for updates.
Driving Scalable Patient Care
The central takeaway from the session was the importance of scalable patient care. As pharmacies grapple with declining pharmacy school enrollments and closures, maximizing technician contributions, streamlining workflows, and implementing automation are critical for long-term operational sustainability. Jameson summed it up best: “Pharmacies are no longer just a place to get prescriptions filled. The public demands getting more primary care services at their pharmacy.”
Through solutions like automated billing, streamlined workflows, and proactive engagement strategies, pharmacies have immense potential to meet and exceed these evolving expectations.
Closing Thoughts and Next Steps
The webinar ended on an encouraging note, with the speakers expressing gratitude to participants and inviting them to a follow-up information session about Amplicare Clinical Solution and MedBill, EnlivenHealth’s medical billing solution. The Q&A portion addressed practical concerns, such as billing for specialty medications and navigating the implementation of digital solutions. Participants left with actionable strategies to elevate their immunization workflows and enhance their value propositions through technology.
Click here to watch the full webinar!
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