Case Study: National Pharmacy Chain Sees Rapid Boost in Immunization Rate with EnlivenHealth

At a Glance

A national grocery store pharmacy chain turned to EnlivenHealth to help them connect to their patients and increase flu vaccinations. Using automated messaging campaigns, the pharmacy was able to stand up a flu shot outreach program and reach approximately 1 million patients in the first 30 days. 10.4% of recipients received a flu shot within 10 days of contact.

Background

Every flu season, millions of people all over the country contract the flu, resulting in hundreds of thousands of hospitalizations and tens of thousands of deaths, according to the CDC. But, despite the flu vaccine lowering the risk and severity of the flu for most people, only about half of Americans get an annual flu vaccine.

When a nationwide pharmacy chain wanted to ramp up their flu vaccination program, they knew they would have to do more than just put up signs on the pharmacy counter. With support from EnlivenHealth, they identified approximately 1 million unvaccinated patients across the country and launched a targeted outreach campaign to schedule them for flu shots.

Within 10 days, over 100,000 patients enrolled in the automated text messaging campaign received their flu shot, and another 20,000 received theirs within 30 days.

80% of patients in the U.S. prefer to use digital channels to receive vital information and communicate with healthcare providers.

Challenges

Patient Awareness Gap: Many patients were unaware of when flu shots were being offered and when they should get vaccinated.

Patient Accessibility Issues: Patients who don’t visit the pharmacy frequently are often unaware of flu vaccine availability.

Hesitancy & Information Barriers: Some patients choose not to get flu shots due to vaccine hesitancy and lack of clear, actionable information.

Solution: Outbound Communications

With their daily workload, pharmacists can struggle to balance the level of communication their patients expect. They want to know when their prescriptions are ready for pickup. They want to know when it’s time to get their flu shot. They want to feel connected to the pharmacy that provides them with the medications and services they need to live healthier lives.

Outbound Communications from EnlivenHealth helps pharmacists create automated SMS text, email, and recorded voice campaigns to enhance engagement with their patients, improve health outcomes, and reduce the workload on the pharmacy team. Pharmacists can create campaigns for medication refill and pickup reminders, patient information updates, immunization scheduling, and more.

Results

Immediate Immunization Rate Boost: 10.4% of patients received a flu shot within 10 days of contact; after 30 days, 11.9% of patients contacted had received flu shots.

$3+ Million Revenue Increase: Within the first 30 days, the text message campaign had generated approximately $3.6 million in immunization revenue for the pharmacy chain.

Instant Patient Connection: With one hands-off flu shot outreach campaign, the pharmacy was able to instantly and simultaneously reach approximately 1 million patients nationwide.

For More Information

If you would like more information about how you can automate patient communications and create messaging campaigns customized to your pharmacy, request a demo of Outbound Communications today!

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