Case Study: Independent Pharmacy Grows Vaccine Business by 230% with EnlivenHealth

At a Glance

Pharmacy 575 opened during the COVID-19 pandemic and quickly became their community's immunization headquarters, administering up to 120 COVID-19 vaccinations daily. To sustain this momentum, they leveraged EnlivenHealth Treat to identify additional immunization gaps among their patients and expanded outreach to nursing homes and businesses. This patient-focused approach allowed them to grow their vaccine business by 230 percent.

Background

When they opened their doors in the middle of the COVID-19 pandemic, Pharmacy 575 quickly established themselves as the immunization headquarters of their community, providing up to 120 COVID vaccinations per day. But to transform that momentum into long-term growth, they turned to EnlivenHealth Treat.

Using the data from their COVID vaccination program, they referenced the state registry to see what other immunizations those patients were missing. After that, the technicians started calling. By reaching out to their own patients as well as expanding their immunization program into nursing homes and other businesses, Pharmacy 575 saw significant, steady revenue growth.

"We try to do outreach and help people that need help," said Mark Poling, PharmD, pharmacist for Pharmacy 575. "We try to focus on the patient and their needs, and then success comes from that."

We were doing about 150 shingles and pneumococcal vaccines a year. Now that we're using [EnlivenHealth Treat], we are doing over 500 vaccines [annually]. It's helped us push forward in a very positive way.

Laura Duran, CPhT
Pharmacy technician, Pharmacy 575

Challenges

Competing with Big Box Pharmacy Chains: Independent pharmacies face significant challenges when trying to differentiate themselves from large chain pharmacies that can dominate their communities. Big box stores often have advantages in terms of brand recognition, convenience, extended hours, and perceived lower prices, making it difficult for smaller pharmacies to attract and retain patients. Without a clear value proposition and specialized services, independent pharmacies risk being overlooked by patients who default to familiar national chains.

Sustaining Immunization Revenue Beyond COVID Vaccines: While the COVID-19 pandemic created unprecedented demand for vaccination services, pharmacies needed to develop sustainable immunization programs that would continue generating revenue after the initial surge subsided. Many pharmacies struggled to identify which patients needed other routine immunizations and lacked efficient systems for outreach and follow-up. Without a strategic approach to expanding immunization services beyond COVID vaccines, pharmacies risked losing the momentum and patient relationships they had built during the pandemic.

Solution: Medicare Match by EnlivenHealth

EnlivenHealth Treat helps pharmacies grow beyond medication dispensing with software that streamlines clinical workflows and empowers pharmacy staff to focus more on the care they're delivering. With features like clinical opportunity identification, automated patient outreach, appointment scheduling, and more, Treat helps pharmacies provide services to their patients, improve health outcomes, and transform clinical care into scalable revenue growth.

Pharmacy 575 used EnlivenHealth Treat to identify vaccine candidates in their patient database and recommend vaccines based on state registry data. From there, they used Treat to streamline their vaccination process and increase the number of vaccines they could provide.

Results

2.4x Growth in Immunization Profits: Pharmacy 575 achieved a remarkable 140% increase in immunization profitability by strategically expanding their vaccination services beyond COVID-19. By leveraging EnlivenHealth Treat to identify immunization gaps and implementing proactive patient outreach, the pharmacy transformed their immunization program from a pandemic response into a sustainable profit center.

230% Increase in Vaccines Administered: The pharmacy more than tripled the number of vaccines they administered by systematically reaching out to patients who were due for routine immunizations. Using state registry data to identify gaps in care, their technicians contacted patients who had received COVID vaccines to discuss other needed immunizations. This proactive, patient-centered approach not only improved community health outcomes but also established the pharmacy as a trusted immunization destination beyond just COVID-19 services.

Expanded Revenue through B2B Immunization Services: By extending their immunization clinics into nursing homes and large businesses, Pharmacy 575 created new revenue streams that went beyond their traditional retail operations. These partnerships not only generated additional prescription revenue as new patients discovered the pharmacy's services, but also strengthened their position as a comprehensive healthcare provider in the community. This business-to-business expansion allowed the pharmacy to differentiate themselves from big box competitors while building sustainable, long-term relationships with institutional clients.

For More Information

To learn more about how you can boost your vaccine business, streamline clinical workflows, and diversify your pharmacy revenue streams, reach out to EnlivenHealth today!

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