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MarkeTouch Media Acquisition Further Expands EnlivenHealth’s Industry Footprint, Accelerates Digital Innovation Roadmap

By Danny Sanchez, Senior Vice President and General Manager, EnlivenHealth™

I am pleased to share more exciting news about how EnlivenHealth™ continues to strengthen its capabilities to better serve its pharmacy and health plan partners. Our parent company, Omnicell, Inc., announced this morning that it has acquired MarkeTouch Media, a leading technology solutions provider for the pharmacy industry. Here’s a link to the Omnicell press release.

We are thrilled to be joining together two technology leaders whose shared mission is to transform both the practice and business of pharmacy. As you will recall, we only recently announced our acquisition of FDS Amplicare, another leading pharmacy technology company. FDS Amplicare brought a proven suite of financial management, clinical, analytics, and population health solutions to EnlivenHealth’s industry-leading patient engagement and communications solutions.

With the addition of FDS Amplicare and now MarkeTouch Media, EnlivenHealth™ offers a comprehensive suite of SaaS technology solutions that are designed to help retail pharmacies and health plans to grow and thrive in the new era of digital-driven healthcare. Equally important, MarkeTouch Media further expands EnlivenHealth’s broad footprint across the retail pharmacy sector, while enhancing growth opportunities in new market segments like specialty pharmacy.  

MarkeTouch Media specializes in patient engagement and clinical support solutions that enable pharmacies to improve patient adherence, optimize pharmacy workflows, and increase script growth. MarkeTouch Media’s solutions complement EnlivenHealth’s comprehensive portfolio of patient engagement, financial management, population health and analytics solutions. We are particularly excited about MarkeTouch Media’s innovative mobile and web-based solutions, which are critically important to our pharmacy and health plan customers, who are looking to provide these convenient, digital engagement tools to their patients and members.

We believe the combination of EnlivenHealth™ and MarkeTouch Media is a win-win for everyone involved – especially for our valued partners and employees.

EnlivenHealth™ and MarkeTouch Media share a strategic view on how technology is transforming both the practice and business of retail pharmacy and population health management. That shared vision recognizes the fact that the COVID-19 pandemic and digitization have fundamentally changed healthcare, positioning retail pharmacy to assume an even greater role as a key player in the healthcare continuum.

We look forward to sharing more about this acquisition in the months ahead. Meantime, we are excited about how MarkeTouch Media further enhances EnlivenHealth’s capabilities in empowering pharmacies and health plans to measurably improve the health outcomes of their patients and members, while strengthening the long-term health of their businesses.